Are you a particularly wonderful baker? Do you have friends and relatives lining up for your holiday goodies, or begging you for a home-baked goodie basket as their birthday present? If so, you might want to consider baking for flea markets! You won't even need anything special, just a place to set up inside the flea market and the ability to advertise effectively. For the most lucrative flea market baking experience, follow some or all of these tips.
Choose unique recipes to stand out. If you're using classic recipes like brownies and chocolate chip cookies, your spin on them had better be incredibly delicious! Generally, people will pay for these traditional treats, but they won't pay much more than a minimal price, so you'll probably want to bring out the big guns if you want a more lucrative business. Family secret recipes (just don't sell the recipe itself!) are great candidates for your flea market stall.
Realize that fun and clever advertising is most effective with baking ventures. Trying to be serious in your advertisements for your baking business will probably not work very well for you. Fun advertising, with lots of bright colors and fun pictures, will likely be the most effective, followed closely by clever puns and turns of phrase. Be sure you put your advertising close to your stall as well as throughout the flea market, if you're allowed -- that way, no one will get lost when they're trying to find your goodie stand!
Be sure to wrap everything thoroughly. It's disgusting to purchase food from a stranger and then realize that it is exposed and was probably touched by many unwashed hands before you put it in your mouth. Buy some attractive see-through bags or colorful plastic wrap and seal up everything you sell very well. You'll want to practice until you've got a professionally tight wrap down; if the plastic wrap looks as if it could have been placed over your product in a factory, people will not even question the authenticity of your cookies and brownies.
Encourage returning customers via incentives. Many flea markets see regular shoppers come back week after week, and if you can create a system to encourage them back, your business will boom. Try the punch card technique, or offer a loyalty program where prices slowly decline the more shoppers come back to visit you.
You can apply these same techniques to baking at your garage sale as well! Try posting a sale where local shoppers will see it.